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Day 19: Building a Personal Brand Is a Part-Time Job

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Building a personal brand is a part-time job.

People asked me how much time I invest in LinkedIn. My honest answer: between 7 to 10 hours per week.

Each post for the #100days series takes 1–1.5 hours on average from one idea to publish. It might sound a lot. With the help of AI it's already faster. But it still takes significant time to improve. I need to restructure and change the message from time to time. Sometimes completely destroy and start again. If you have any tips, I am happy to hear.

And also it takes time to connect with people and exchange ideas! I love this part too.

Building your brand is not a day job. Important is that you show up!

Have a lovable Wednesday! Take care!


This is part of my "100 Days of Year One" series. Follow along as I share what I've learned in my first year as Head of Data and Cloud.