I analysed the numbers behind my first 48 posts. 📊 I was a bit disappointed at first. The results weren't what I had hoped for.
The numbers in the dashboard tell me:
- Posting every day did not perform better.
- Weeks with 2–3 good posts did better than weeks with daily posts.
- My engagement rate went down week after week.
- Weekend posts performed worst.
As a data person, my first instinct was to optimise. Post less. Choose better days. Improve the numbers. Then I asked myself why I started this series in the first place.
Reach was part of it, but not the main reason. I wanted to document what I'm learning in my first year as a leader. Writing things down has become a habit I enjoy. Maybe one day these reflections will even become a book. 😄
I could use bigger hooks and chase impressions. It's not my style. I'd rather tell my story the way it happened. That's also why I don't use hooks like "In 50 days I got 1 million impressions."
So I've stopped forcing myself to post every day. I write when I have something worth sharing. And when I skip a weekend, I feel relieved, not guilty.
I'll keep analysing the numbers. I just won't let them decide why I write.
Have you ever stopped optimising something because you realised the original reason mattered more than the numbers?
This is part of my "100 Days of Year One" series. Follow along as I share what I've learned in my first year as Head of Data and Cloud.